5/5
Create Problem Statement, User Flow Map, Low-Fidelity Map, Wireframing
User Interface Design, UI Elements, Hi-Fidelity Map, Prototyping
Solve visual problems and make things look visually good
Prototype tests, First click tests, Design Surveys, Preference Tests, Five Seconds Test
Wireframing, Prototyping, LO, MID, HI-FI Mapping, UI components
Usability Test
Brainstorming, mapping and team collaboration
Interviews, Team meetings
Travelly is a mobile application designed to provide users with an all-in-one solution for their travel needs. From booking flights and hotels to planning itineraries, the app aims to simplify travel planning for users. This case study delves into the design process that aimed to enhance the user experience and introduce new features based on specific user needs.
The existing Travelly app, although functional, lacks certain features and intuitive design elements that modern travelers demand. The primary challenges are:
Seamless Integration
Allow users to book flights and hotels in a single transaction, providing bundled discounts and one-click payment options.
Personalized Recommendations
Utilize machine learning to offer personalized travel suggestions and itinerary options based on the user’s travel history and preferences.
In-App Travel Alerts
Introduce a real-time alert system for flight delays, gate changes, and other travel-related updates.
Emergency Services
Provide quick links to local emergency services and essential travel helplines, integrated within the app.
To validate our problem statement and new feature proposals, we conducted user interviews and analyzed behavioral data from app usage.
Based on the findings, multiple prototypes were developed, tested, and iterated upon to reach the most effective design solution.
We performed A/B tests to verify the effectiveness of new features against existing ones.
The new design includes a simplified bottom navigation bar with clear icons and labels, making it easier for users to explore the app.
By reducing the number of steps in the booking process and introducing single-click payment options, we’ve made the user experience more streamlined.
The app is optimized for various screen sizes and orientations to ensure a consistent and appealing visual experience.
The newly redesigned Travelly app successfully addresses key problem areas while introducing new features that significantly enhance the user experience. Initial user feedback and analytics indicate increased user engagement and a higher conversion rate, affirming the effectiveness of our design process.
With the updated Travelly app, travelers now have a more integrated, personalized, and intuitive platform to meet all their travel needs.